UT Match®

Privacy Policy

Effective Date:  June 1, 2025

UT Match® (“UT Match,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, submit an application, request services, make payments, or communicate with us.

By using our website or services, you agree to the terms of this Privacy Policy.

1. Eligibility (21+ Only)

UT Match services are intended for adults. To apply for or participate in UT Match services, you must be 21 years of age or older.

We do not knowingly collect personal information from individuals under 21. If we learn we have collected information from someone under 21, we may delete it.

2. Children Under 13

UT Match does not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will take steps to delete that information.

3. Information We Collect

We may collect the following types of information:

A. Information You Provide to Us

When you submit an application, fill out forms, schedule a call, communicate with us, or make a purchase, you may provide:

  • Full name
  • Email address
  • Phone number
  • Age and date of birth
  • Location (city/state)
  • Relationship goals and preferences
  • Personal profile details and preferences
  • Photos you submit (if applicable)
  • Questionnaire responses and intake information
  • Coaching notes and service-related information you share
  • Billing information and transaction details (payments may be processed through third-party providers)
  • Any other information you voluntarily provide

B. Sensitive Personal Information

Because UT Match provides matchmaking and dating coaching services, you may choose to share personal or sensitive information (such as relationship history, family background, personal values, or preferences). We only collect this information if you voluntarily provide it and only use it to provide our services.

C. Automatically Collected Website Information

When you visit our website, we may automatically collect certain information, such as:

  • IP address
  • Browser type and device type
  • Pages viewed and actions taken on the site
  • Time spent on pages
  • Referring website or link
  • Cookies and similar tracking technologies

4. How We Use Your Information

We may use your information to:

  • Provide and manage matchmaking and dating coaching services
  • Review applications and determine service eligibility
  • Communicate with you about consultations, scheduling, services, and support
  • Create and manage your client profile in our systems
  • Provide curated introductions and matchmaking services
  • Improve our website, services, and client experience
  • Process payments made on our website and through invoices
  • Maintain internal records and business operations
  • Send newsletters, educational content, and marketing messages (you may opt out anytime)
  • Protect client safety, prevent fraud, and enforce our policies
  • Comply with legal obligations

5. Payments and Billing

UT Match may accept payments through our website and may also send invoices for services. Payment transactions may be processed through third-party payment providers. UT Match does not intentionally store full payment card numbers on our own servers. Payment providers may collect and process your payment information according to their own privacy policies and terms.

6. How We Share Your Information

We do not sell your personal information.

We may share your information only in the following situations:

A. With Service Providers and Platforms We Use

We may share information with trusted third-party tools and service providers that help us operate UT Match, such as:

  • Customer Relationship Management (CRM) platforms (to organize applications, client profiles, and communication)
  • Mailchimp (to send newsletters, marketing messages, and email communication)
  • Google services (such as Google Forms, Google Drive, Google Workspace tools, and related services)
  • Video meeting platforms such as Zoom and Google Meet (to conduct consultations and coaching sessions)
  • Website hosting, analytics, scheduling, or form providers (as applicable)
  • Payment processors and invoicing platforms (as applicable)

These providers are authorized to use your information only as needed to provide services to us, and they may have their own privacy policies.

B. With Potential Matches (Limited Information)

If you participate in matchmaking services, UT Match may share limited profile information with potential matches for the purpose of making introductions. We do not share private contact information (such as your phone number, email, or home address) unless you authorize it or consent through our process.

C. For Legal and Safety Reasons

We may disclose information if required by law, subpoena, court order, or legal process, or if we believe disclosure is necessary to:

  • Protect the rights, safety, and security of UT Match, our clients, or others
  • Prevent fraud, misuse, or harmful conduct
  • Enforce our agreements and policies

7. Communications (Email and Text Messages)

A. Email

If you provide your email address, we may send you communications such as:

  • Scheduling confirmations and service updates
  • Client support messages
  • Educational content and newsletters
  • Promotional messages about UT Match services

You may opt out of marketing emails at any time by using the unsubscribe link in the email or by contacting us directly. Even if you opt out of marketing emails, we may still send service-related messages (for example, appointment confirmations or important account updates).

B. Text Messages and Phone Calls

If you provide your phone number, we may contact you by phone call or text message for scheduling, service-related communication, and client support.

8. Cookies and Tracking Technologies

We may use cookies and similar technologies to help our website function properly and to improve performance and user experience. Cookies may also be used for basic analytics.

You can control cookies through your browser settings. Disabling cookies may affect certain website features.

9. Data Retention

We keep personal information only as long as reasonably necessary to:

  • Provide services and manage client relationships
  • Maintain business records
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

If you request deletion of your information, we will honor the request when reasonably possible, subject to legal, safety, and recordkeeping requirements.

10. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

11. Third-Party Links and Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before submitting personal information.

12. California Privacy Rights (Notice to California Residents)

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the right to:

  • Request to know what personal information we collect, use, and disclose
  • Request deletion of personal information (subject to exceptions)
  • Request correction of inaccurate personal information
  • Opt out of the “sale” or “sharing” of personal information (as defined by California law)

UT Match does not sell your personal information.
We also do not share your personal information for cross-context behavioral advertising in a way that would qualify as a “sale” under California law.

To make a request, contact us using the information in the “Contact Us” section below. We may need to verify your identity before fulfilling certain requests.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Effective Date.” Your continued use of the website after changes means you accept the updated Privacy Policy.


14. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

UT Match®
Email:nicole@utmatch.com or jolynn@utmatch.com

Address: 2845 South Glenmare SLC, UT 84106.
Website:www.utmatch.com

Our Privacy Policy is effective as of June 1, 2025. 

By using this website, you agree to our Privacy Policy.